Work

BRAND CAMPAIGN: EPIPHANY LEARNING

Brand recall & differentiation is no small task when you compete in one of the fastest growing industries. Contrasting negative & positive emotion in the thought-provoking i am ME.™ campaign made it happen for this leading edtech brand.
 

 

BRAND CAMPAIGN: LOCKER'S FLORAL

How do you address an aging customer base, attract a younger audience and drive differentiation? A play on emojis, of course. This brand campaign is resonating with a leading florist's customers old & new.

 

RE-BRANDING: ALLURE SALON & SPA

Allure's owners built a successful brand, but were looking for a refresh to support continued growth. A new brand identity reinvigorated a partnership, inspired employees, guided a successful retail expansion & increased sales.

 

BRAND LAUNCH: ARTIFI

An ice cream truck for a software brand's national product launch. Crazy, right? More like crazy strategic. A launch campaign standout in a sea of typical tech trade show marketing efforts, it generated a record-breaking number of customer leads.

 

BRAND STRATEGY & NAMING: CARMEN

How do you transform a business plan into a compelling brand strategy & brand name when faced with steep competition? Build the brand’s strategic foundation, leverage consumer insights to resonate with an overlooked customer base & top it
off with a fitting brand identity.

 

PUBLICITY: EPIPHANY LEARNING

How do you garner national attention when you’re pioneering an emerging category? Form relationships with key influencers & create a new category for the industry’s most prestigious award.